Face Front: Super Proposal

Facebook promotions that work

 

Published in the March/April 2012 issue

CONCEPT Contestants write their love story submissions to win $7,500 toward an engagement ring at Sissy’s and a “will you marry me” proposal to air during the Super Bowl. 

EXECUTION The contest was promoted on Facebook beginning in early December, with entries accepted through late January (Facebook promotion continued through the Super Bowl and subsequent publicity). A winner was chosen and his 15-second proposal filmed, then later aired during the game. A local news station chose the winner, filmed the proposal, and later did a fourminute interview with the winning couple.

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