A non-traditional spelling is this store's first step to cool
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- De Silva Collections
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- First Place, Small Cool: Zoltan David
- Second Place, Big Cool: Hyde Park of Phoenix
- Smooth Seller: Edward "Eddie" Guerboian
- Third Place, Big Cool: Ylang | 23
- Third Place, Small Cool: The Green Bull Fine Jewellery Couture
- Fourth Place, Small Cool: Spexton
- Fourth Place, Big Cool: Diana Vincent Jewelers
- Fifth Place, Big Cool: Manfredi Jewels
- Second Place, Small Cool: Patronik Designs Jewelry Gallery
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- Cool Store: Jewelsmith
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- Patronik Designs and Jewelry Gallery-"Cool" Story
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- London Jewelers-ACS 09 Photo Gallery
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- Leo Hamel Fine Jewelers - San Diego, CA
- Best of the Best-Complete List
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- Leroy Jewelers - Tacoma, WA
- Anthony Jewelers - Hayward, WI
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- Bailey's Fine Jewelry - Raleigh, NC
- "Cool Stores" Main Page
- "Cool Store" Photo Gallery: Anthony Jewelers
- The Crown Jewels
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- Smooth Seller: John Nichols
- James & Sons
- Van Gundy and Sons
- Marketing RX: Chalmers Jewelers
- B&E Jewelers and Gemologists
- Spexton Jewelry - Tulsa, OK
- Community Bailout
- Community Bailout
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- Alvin Goldfarb Jeweler
- Smooth Seller: Nelson Holdo
- Alara - Bozeman, MT
- Smooth Seller: Maxwell Ohnezeit
- Sather's Leading Jewelers
- 2008 The Year In Review
- Heartwear Designs - Birmingham, MI
- Roman Jewelers
- LL Pavorsky
- Smooth Seller: Susan Mayonado
- Leo Hamel Fine Jewelers
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- Breaking Down Barriers
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- Smooth Seller: Diane Braun
- Buying Abroad
- Jewels That Dance - Asheville, NC
- Southborough Jewelers
- Direct Marketing
- G. Thrapp Jeweler- Indianapolis, IN
- Smooth Seller: Peggy Rainbow
- Holiday Branding
- MarketingRX: Guliani's Fine Jewelry
- When Disaster Strikes
- MarketingRX: Holman Jewelers
- Alara
- Smooth Seller: Gene Spath
- Diamond Hunt
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- Libutti Jewelers - Huntington, NY
- Beating The Competition
- Camden & Co. Jewelers - Jonesboro, Arkansas
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- Gerace Jewelers - Runnemede, NJ
- Thinking Outside the Box About Educating Consumers
- R.F. Moeller Jeweler - St. Paul, MN
- Molina Fine Jewelers - Phoenix, AZ
- Cleaning Up With Jewelcuzzi
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- MVW Gallery - New Orleans, LA
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- Turgeon-Raine Jewellers - Seattle, WA
- Making Sales Via Technology
- Showing Customers the Magic
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- Alternative Stores
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- Harris Jewelers
- Smooth Sellers: Big Feature Version
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- The Galaxie Jewelers - Houston, TX
- Selling the Cut
- Kokopelli Inc. - New York,NY
- Starting Over: Jewelers Struck By Disasters
- Joellen Jewelers - Mendham, NJ
- Beating The Majors: Light's Jewelers and Gemologists
- Smooth Seller: Patti Warner
- Doing The Guy Thing
- Gary Michaels Fine Jewelry - Manalpan,NJ
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- Decatur City Jewelers - Decatur,GA
- Legend Jewelers - San Angelo, TX
- Beating The Majors: Underwood's Jewelers
- Push - New York City, NY
- It's About Time
- Samuel Gordon - Oklahoma City,OK
- Mignon Faget - New Orleans, LA
- Judith Ripka - Beverly Hills, CA
- Turnaround Kings
- The Deboulle Salon - Dallas, TX
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- Smooth Seller: Suzanne Cannon
- Giradin Jewelers - Valdosta, GA
- Dems Jewelers - Irma,SC
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- Smooth Seller: Carrie Bell
- The Jeweler Everyone Loves To Hate
- Smooth Seller: Justin C. Holder
- Ylang-Ylang Fine Jewelry - St. Louis,MO
- Smooth Move
- Live Wedding' Promotion
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- Destin Jewelers - Destin, FL
- Jule R. Schbot Jewellers
- Centennial Celebration
- Smooth Seller: Venita Peterson
- Smooth Seller: Dean Learned
- Celebrity Endorsements
- Paul Dodds Fine Jewelry - Lee's Summit, MO
- Chantelle Deimling
- Art Exhibitions
- Sami Fine Jewelry
- Champagne Dress' Event
- Traditional Jewelers - Newport Beach, CA
- Valentine's Day Print Ads
- Smooth Seller: Susan Thacker-Bell
- Smooth Seller: Robin Johannes
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- Sissy's Log Cabin - Pine Bluff, AF
- Beginnings
- Maria Reilly
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- Marley Fine Jewelry: Pikesville - MD
- Endings
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- Schwarzschild Jewelers - Midlothian, VA
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- Reis-Nichols - Indianapolis, IN
- Patricia Sexton
- Fun Run
- Best Televised Image Advertising
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- Neil Prati
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- Brigitte Gonzales
- Billboards
- Bailey Banks & Biddle - Houston,TX
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- Patti Luckett
- Holiday Advertising
- Foland's - Royal Oak, MI
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- Lis Hamel
- Holiday Food And Drink
- Kimball's Jewelers - Knoxeille, TN
- TV Documentaries
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- Isaac Castro
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- Smooth Seller: Brad Price
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- Wright Angle - West Des Moines, IA
- The Team at Wixon Jewelers
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- Outside Forces
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- Bernie Robbins Fine Jewelry - St. Davids, PA
- David King-King Jewelers, Aventura, FL
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- Kesslers Diamond Center - Greenfield, WI
- Under The Gun
- Elleard Heffern Fine Jewelers - Clayton, MO
- Smooth Seller: Robert Hough
- Radio Days
- Marry Contrary
- Best Bathrooms
- Lucido
- To The Power of One
- It's Gotta Be Hue
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- Smooth Seller: Tonia Ulsh
- Summer Smash
- BoB BRIEFS
- Special Cases
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- Jewelry Design Center - Spokane, WA
- Bag Reputation
- The Liquidator
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- BoB Briefs
- Lara Bergseth-Idar Jewellers; Victoria, BC, Canada
- Making the Call
- The Fame Game
- Professional Perks
- Stafford Jewelers - Centerville,OH
- Funny Business
- Robbins Diamonds - Allentown,PA
- Smooth Seller: George Emmett
- Vendor Bender
- In-Store Parties
- David Mazer
- Bad Location? Fuhgedduboutit!
- Stamp of Success
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- Charity Cases
- World's Best Sellers
- D'Errico Jewelry - Scarsdale, NY
- Bonus Envy
- Unusual Cases
- Kessler University
- Lee Michaels Fine Jewelry - Baton Rouge, LA
- Instant Loyalty
- Smooth Seller: Veronica Babich
- Gifts of Choice
- Sultans of Swag
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- Sweets Success
- Smooth Seller: Mary Ann Ritchie
- Brand in Hand
- Tight With Technology
- Borsheims - Omaha, NE
- David Nygaard-David Nygaard Fine Jewelers; Virginia Beach, VA
- Lighten Up
- Sweet Equity
- Adorning Mother
- Thom Duma Fine Jewelers - Warren, OH
- Turning Heads
- Smooth Seller: Gary Gordon
- Maximum Visibility
- Center of Attention
- Smithworks Fine Jewelry - Spartanburg, SC
- Turn and Earn'
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- Smooth Seller: David Goldsmith
- Ceiling Treatments
- Image Advertising
- Wesche Jewelers - Viera, FL
- Smooth Seller: Craig Husar
- Hamilton Hill International Designer Jewelry
- Exterior Signage
- Holiday Advertising
- Royal Fine Jewelry
- Lester Lampert, Inc. - Chicago, IL
- David Douglas Diamonds & Fine Jewelry Marietta, GA
- Giving Pearls A New Twist
- Smooth Seller: Patty Frey
- Display Cases
- About Us' Pages
- Lee Read Jewelers - Meridian, ID
- Ralph Vandenberg-Vandenberg's Jewellers; Edmonton, AB
- The Best (and worst) of 2007
- J?lz By Alan Rodriguez - Canton, OH
- William Travis Jeweler
- Smooth Seller: Shelly Goldberg
- Be My Valentine!
- William Barthman Jewelers - New York, NY
- David Fairclough Fine Jewelers - Toledo , OH
- Smooth Seller: Otis Cobb
- Iowa Diamond
- Entrance Statements
- Sachs Jewelers
- Marketing RX: Don E. Yarbrough Jr.
- LeRoy Jewelers
- Charm Giveaway
- Smooth Seller: Gino Giragosian
- Kids' Rooms
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- Smooth Seller: Lynne Sugerman
- Interior Branding
- Customer Service
- Marketing RX: Asanti Fine Jewellers
- Marketing RX: Eve J. Alfille Gallery and Studio
- The Goldsmith
- Marketing Pickup
- Montica Jewelry
- Curb Appeal
- Smooth Seller: Lisa Garber
- The Mahlia Collection - Tucson, AZ
- Marketing RX - Goldworks Jewelry Art Studio
- Michael Genovese Jewelers
- Smooth Seller: Georgia Stolte
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- Zachary's Jewelers
- Charleston Alexander Diamond Importers
- Put Your Stamp On It
- Daysjewelers.com
- Alan Friedman - Beverly Hills, CA
- Smooth Seller: Briana Collins
- Marketing RX: Manoli's Jewelers
- TV Ads On The Cheap
- Riding The Radio Waves
- M. Foster Jeweler
- Smooth Seller: Jay Holtorf
- A Whole Lotta Love
- Pioneer Jewelers - Juneau, AK
- Marketing RX: The Diamond Exchange
- MarketingRX: Bellman's Portsmouth
- Techno Evolution
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- Govberg Jewelers At Boyds - Philadelphia, PA
- Kas A Fine Jewelry Designs - Jefferson City, MO
- Marketing RX: Beaudet Fine Jewelry
- Marketing RX: Stephen Gallant Jewelers
- Marketing RX: Rudnick Jewelers
- Marketing RX: Joint Venture Estate Jewelry
- MarketingRX: Snowden's Jewelers
- Marketing RX: Stephen Gallant Jewelers
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- Clodius & Co. Jewelers - Rockford, IL
- Promo Work
- Dupuis et Fils Jewelers and Goldsmiths - Jackson, MI
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