INSTORE's monthly round-up of what's selling.

Top-selling jewelry brands for March*
Pandora (34), Chamilia (5), Rembrandt Charms (5), Rolex (5), Trollbeads (5), Elle (4), Tacori (4), Alwand Vahan (3), Citizen (3), Hearts On Fire (3), Hot Diamonds (3), Imperial (3), Kameleon (3), Carla Corp. (2), Lestage (2), Mark Tanzi (2), Sara Blaine (2), Sarah’s Hope (2), Simon Golub (2), SteelX (2), Studio Petra Azar (2)

*Jewelry brands mentioned by more than one of 203 Brain Squad members who responded when we asked what they’d be reordering in April.

Frederic Duclos is selling great! Can hardly keep it in our cases!
— Angela Doering; JC Jewelers, Jackson, WY

Colored gemstones. I stock gems from around the world, and I have mall stores sending their managers in to my store just to see the gemstones in person. People love to create their own jewelry, and we do a lot of custom pieces that way. — Louise Cannon; The Country Jeweler, Allendale, MI

Half-carat-total weight round diamond studs from Simon Golub. They are consistently going out the door. I order multiples, but it always seems the slot is empty. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Hearts On Fire bridal is gaining steam because of lower entry points. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

Bridal did very well — vintage styles by Victor Corp. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

My line of state seal jewelry did great in March, and I have several orders for more. — Lisa McConnell; Lisa McConnell Jewelry Design Studio, Fort Worth, TX

Leddell, Rego and Mark Schneider are doing fantastically well for us right now. — Chuck Kuba; Iowa Diamond, Des Moines, IA

Citizen’s new signature line is getting great looks. We have sold three within a month. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

I have been successful with creating 1-carat-plus rings with white sapphire centers that can be upgraded to a diamond at a later anniversary or special occasion. I make certain that the white sapphires are certed stones to increase the perceived value of the ring. — Elizabeth Breon; Coast Jewelers, Florence, OR

Our line of African copper and brass jewelry. At an average price point of $30 an item, sales are brisk! — Steve Saint-Louis; Earthworks Gem Design Studio, Kent, WA

This story is from the May 2010 edition of INSTORE

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