Today's tip is sponsored by W.R. Cobb Company
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YOUR TIP FOR DECEMBER 17, 2009
LET GIFT-BUYING customers know that you'll be calling them to see how their present went over.
WHY?
It communicates that their happiness is important to you, and ensures your follow-up marketing call will be warmly received.
HOW?
When the sale is completed, tell the customer: "I'll check in with you after Christmas, just to make sure you’re fully satisfied with your purchase."
SOURCE: Kate Peterson

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SMOOTH SELLERS EXTRA Susan Mayonado ("Smooth Seller", INSTORE, November 2008) has the nickname "Zip". And her speed, energy and positive attitude really pay off when things get busy. Like right now. Read Susan's story here.


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