 |
 |
|
 If the following magazines all arrived
in the mail at the same time, which would you read first?
WHAT IT MEANS TO YOU
CONSISTENCY Many of America's nearly 25,000 jewelry retailers receive all five of the major jewelry magazines
each month. Instore's top ranking here ensure that it's the one business magazine that always gets read |
|
 Which of the following magazines do you typically read most thoroughly?
WHAT IT MEANS TO YOU
VISIBILITY With compelling content on every page, ads in Instore get seen — no matter where they're located. Unlike other publications, there's no such thing as
a poor-visibility position in Instore. |
|
 Which of the following magazines typically provides the most
useful information for your business?
WHAT IT MEANS TO YOU
OPEN-MINDEDNESS People read Instore to benefit from the many business-boosting ideas in each issue. They're ready to learn and take action. That's an ideal
environment in which to introduce your product. |
|
 Which of the following magazines do you feel is most in touch with
the needs and concerns of retail jewelers?
WHAT IT MEANS TO YOU
EMPATHY Instore is seen as having the greatest understanding of the problems jewelry face each day. By extension, companies advertising in Instore
are more likely believed to have jewelers' best interest in mind. |
|
 Which of the following magazines is most influential in helping you make business decision?
WHAT IT MEANS TO YOU
INFLUENCE Each month, Instore is changing the business habits of America's retail jewelers. In such an environment, your message has more power to influence
their decision as well. There's no better reason to advertise than that. |
|
 If you could only read one of the following magazines, which one would it be?
WHAT IT MEANS TO YOU
OVERALL VALUEThis response provides a clear look at the overall value each magazine offers.
Now, it's time to ask yourself the same question — if you could only advertise in one of the following magazines, which should it be?. |
|
MVI MARKETING INDEPENDENT SURVEY
Survey Held: July 9-31, 2006 | Retailers Responding: 528
METHODOLOGY:
More than 10,000 emails were sent to members of MVI’s Jewelry Industry Opinion
Council and request subscribers of INSTORE magazine. All emails were sent by MVI
Marketing, with no notification of INSTORE’S involvement in the survey. Respondents
were automatically entered in a drawing to win one of five iPod shuffles.
NOTE:For a copy of the complete survey, including all results and demographic information, please contact
your advertising representative.
|
|
|
|
Download
Our
Media Kit
Download
INDESIGN
Media Kit
|
|
