Store Advice
Real Deal
The Case of The Second (and Third) Opinion
Important note: Please include
your name, store name, and store location (city, state) in your
response.
After months of research, Jack Meehan finally took the leap. In early January he purchased a 2.06-carat cushion-shaped diamond from The Gem Exchange, with the intention of presenting it to his fiance'e, Kim, as a surprise, and letting her select the mounting for her engagement ring. The diamond came with a GIA Certificate indicating VS2 clarity and D color. The purchase price was $21,271 plus tax - a bit more than he'd planned to spend -- but Jack was confident he'd gotten a good value and was comfortable with his purchase.
While travelling in New York on business in the days following his purchase, Jack spotted an ad for a diamond-district company that offered to laser inscribe a message onto the girdle of the diamond. Being a hopeless romantic, Jack thought that was a great idea. He took the diamond back to New York with him the following week and went to visit the shop in the ad.
While there, he spotted a setting that looked just like the one Kim had pointed out several times in stores and online as her very favorite. The store owner offered him a great combination price on the mounting, labor and inscription, and suggested he also get a new quality evaluation document and an insurance appraisal on the completed piece. He offered to get the evaluation taken care of at another national laboratory that was headquartered in the same building. Jack was delighted when he picked the ring up two days later - until he looked at the paperwork and noticed the diamond was actually found to be an F color.
When he got back home, Jack took the diamond and all the paperwork back to the Gem Exchange. The store owner, Terry Giles, explained to Jack that it was not uncommon for two different people or even two different laboratories to grade the same stone differently. Apparently overlooking the document note referencing the inscription, Terry offered to refund the full purchase price on the diamond, in keeping with the Gem Exchange's 100 percent customer satisfaction refund guarantee.
Jack told Terry that he was not interested in getting his money back -- that he wanted to keep the diamond, but wanted a refund for the difference in price between an F and a D color stone, which he estimated to be about $3,000. Unwilling to set a precedent with which he was not comfortable and convinced that he was correct in relying on the GIA report to substantiate the quality of the diamond, Terry maintained that he would only stick to the store's full refund policy - that if Jack was dissatisfied in any way, his only option would be to return the stone for a full refund.
On Feb. 5, Jack sent an e-mail to Terry acknowledging the refund offer but stating, "I invested a great deal of time and effort into the selection of my diamond, and I intend to present my engagement ring on Valentine's Day. I once again request that you simply send me a check for the confirmed difference in price between what I thought I bought (a D color) and what you actually sold me (an F color) - estimated by Web research and other consumers and retailers to be approximately $3,000.
The next day, a Gem Exchange attorney replied to Jack's e-mail, rejecting the payment idea and explaining that even though two laboratories had graded the stone an F color, "the body color of a diamond is not the primary factor in determining the ultimate retail price of a diamond". She added: "The color and clarity grades reported by any laboratory are subjective and are to be taken as an educated opinion. This is not an exact science - therefore, no one can guarantee a specific, completely consistent outcome."
A lengthy (and costly) response from Jack's lawyer outlined 24 points supporting his position and concluded with a request for $5,000 (adding legal fees to the previously accumulated total) to be paid within seven days. The Gem Exchange attorney countered by claiming that Jack had in fact received what he had purchased - a diamond with GIA certificate indicating a D color. She reiterated that despite the inscription (which the Gem Exchange would have removed), Jack could simply return the diamond, for a full refund or he could keep it and as a show of good faith, Gem Exchange would pay for the cost of the second certification and appraisal Jack had done by the New York lab
Jack's attorney countered, "This goes to the core of the dispute. We agree we were sold a diamond with a GIA certificate stating that the diamond is D color; however, we cannot agree that the diamond 'is as described in the GIA certificate.' We assert that we did not get what we paid for, evidenced by two certificates from reputable laboratories that state our diamond is F color. We love this diamond and want to keep it - at the right price for what it is."
Terry insists he wasn't trying to dismiss his customer. "Accepting Jack Meehan's proposed payment of the value differential might have been a more cost effective option for us, but it would also have meant admitting error - or worse - deception on our part - and would demonstrate a lack of confidence in the GIA certification process."
The REAL questions: How might you have handled the situation if you were the owner of the Gem Exchange? How about if you were the customer? Do you think such disputes do great damage to the industry as a whole?

written by GI, July 15, 2009
written by Sarah Meister Fazzino, July 15, 2009
The variation between labratories created some mistrust of the industry. When labs are known to grade more lieniently this creates skeptisism in clients and they are not sure who to trust. This simply erodes trust in the industry and hurts us all in the end. The best way to explain a grading report is as an educated opinion by professionals and leave it at that.
written by GallantJewelers, July 15, 2009
Also, I wonder why Jack would suddenly lose trust in the Gem Exchange. Why wouldn't he doubt the veracity of the 2nd appraisal? If the diamond was graded an F originally and the second place said it was a D grade would he want to give the Gem Exchange $3000 back?
It might not be good business practice to knock another jeweler but I'd put the burden on the New York jeweler. Who are they and what qualifications do they have?
written by Eric Phillips, July 15, 2009
I am a jeweler, not a lawyer. I do recall, however, a publicized case in which a prestigious New York Jeweler was required by the court to do exactly what this client was demanding, even though the discrepancy was only one grade ("flawless" to "internally flawless") and the difference was not discovered until the client went to sell his diamond (during the "D flawless" investment craze). Furthermore, I believe that the court required that jeweler to refund an amount which was much more than it would have been at the time the diamond was sold.
written by Michael Miller, July 15, 2009
written by Daniel Spirer, July 15, 2009
written by bertlevi, July 15, 2009
written by George Harper, July 15, 2009
Harper's Fine Jewelry
written by Neil Beaty, July 15, 2009
GIA does not 'certify' diamonds. This is fully disclosed on every single report. There is no 'certification process' to defend. They are giving an opinion about some of the properties of the stone within the limits of their lab tools and methodology and on a particular date, as is the other lab.
written by Anonymous Fine Jewelry, July 15, 2009
I bet The Gem Exchange barely made $3000 on that diamond and offered full refund despite the cutomer having modified it. That's beyond great customer service.
Customer is being unreasonable here. It's one those those situations where we get harrassed and then get sued for being harrassed. Not fair..
I bet to techs at the GIA lab would have to different opinions on diamonds more often than not..
written by David Abraham, July 15, 2009
Second, the customer could have asked the Gem Exchange to make a new GIA report with the inscription that was already made to reconfirm that the customer received the same stone back.
Third, the customer is attempting to extort money from the Gem Exchange by demanding not only a discount, but forcing the company to change its refund policy for his own reasoning.
Finally, has anyone else who read this not see a motive for the inscription company(I.C.) to sabotage the customer's relationship with Gem Exchange so I.C. can then sell his own diamond to the customer.
written by Joel McFadden, July 15, 2009
written by Michel Gutman, July 15, 2009
Over a year later, the customer wanted to return it, because he and his fiancee broke up. I offered an exchange or trade in, but he wanted his money back. I suggested he try to sell it locally, and gave him an appraisal.
He went to another local jeweler, known for their sleazy business practices (since closed), and they graded the diamond SI1/H. Quite a difference....
Now he was furious, and came in demanding his money back. At this point, if I gave him his money back, I would've conceded that we misgraded the diamond. But we didn't. I offered to send the diamond to GIA to get an independent evaluation, but he refused. He believed the other jeweler, and we were liars.
He filed a small claims suit. The judge required the we send the diamond, at our expense, to the GIA. I gladly did so. It came back VS2/F, as expected. The judge dismissed the case, and suggested that he go back to the other jeweler, and get a refund on his bogus, false appraisal.
Moral of the story: Nobody won. It's this kind of nonsense that gives this industry a bad name. Healthy competition is fine, but when a jeweler has to be dishonest to stay in business, everybody gets hurt....
written by Sandy Hequin, July 15, 2009
NO matter the outcome someone is going to be unhappy.
As jewelers we all have clients who try to take advantage of situations, although it is usually in the service department.
This is a different spin on an old delima, do we let the client get away with taking advantage of us (since he has investigated siamonds up down and all around before the purchase - he knew and probably wouldn't purchase a diamond without the gold standard of certifications - GIA) or do we give in and call it "advertising"?
Funny thing about these unreasonavble, irate clients - they usually come back for the great service and good value that enticed them to make the purchase from you in the first place.
This was a totally unreasonable client to went way too far - assuming he knows that GIA is the only reaaly reliable company. Any future sales to him are probably at the same risk.
I say the jeweler was reasonable to accept an altered stone for a full refund (for which he was going to lose money polishing off the inscription, losing weight and having it recertified).
Shame on you Mr. Unreasonable client!
written by Joe Yetter, July 15, 2009
Client Inspection:Client has examined the items listed and the meets their satisfaction.
No warranty on third party opinions, Competitors and clients can influenced appraisals.
Certifications are subjective and are not necessarily the opinion of ....Jewelers.
written by ed from Teds, July 15, 2009
written by Ira Kramer, July 15, 2009
written by Alain Planche, July 15, 2009
My customer upgraded the diamond a year ago. Thinking the certificate was old I submitted the diamond to GIA again, it came back G/SI1 (yes 2 color grade differences). I then give them the previous diamond grading report and without question they gave me an E color grade. What to make of this????
written by Alex Weil, July 15, 2009
In this situation I would have told the customer that regardless of how lab ABC or any other entity grades the stone the price remains the same for it.
A complete refund or exchanging for another diamond is adequate from Terry.
I'm wondering why Terry simply didn't show the other lab the GIA cert on the stone and ask them for a re-check?
I imagine when the lab would see the original GIA cert they would be in a better position to verify the information and correct their possible difference.
I'm also wondering how us oldtimers ever sold a diamond when there were no reports at all?
I'm also wondering how many diamonds out there have no reports on them?
The customer here is being a "wise guy"
We continue to offer diamonds with or without reports confidently.
written by Bill Elliott, July 15, 2009
written by Allison Leitzel-Williams, July 15, 2009
written by Chuck Kuba, G.G., July 15, 2009
written by tim staton, July 16, 2009
another story to be rumored about jewelers selling you a diamond claiming one thing when it is another. another he said she said opinion of color and grade. the engraving alone would have voided any responsibility to my store. it isn't clear or I missed it, but was the diamond verified as the exact same diamond he sold originally? I would assume so since it would match the cert.
any way he has lost the customer no matter what. and no matter what the customer will tell everyone. even if he gave him the 3 grand then he would tell them about how he had to get his money back. a full refund was offered the customer didn't take it. he is satisfied with the stone originally and still is so he is satisfied with the product. as for the price he felt he got a good deal then. so now since he has basically defaced the original stone he "bought it" and really doesn't deserve any refund.
I wouldn't respond to anymore request unless they are through my lawyer and make sure that if it goes to small claims that at the onset of that action I would notify him of my intention to counter for court costs if he looses.
written by Stan Lynn, July 16, 2009
Gem Exchange appears to be honest beyond the call and I may suggest to him that a better way to settle this without the publicity of going to court, would be through either Mediation(done through the NYS court system) or Arbitration (also through the court system which unlike mediation, IS the final word and is honored by the court systems). Costs involved are far lower than going to court as lawyers are not necessary in both situations(although more in Arbitration). It is expressley an unbiased fairness judgement by the mediator or arbitrator.
Each claimant pays his own nominal fee
and its all done in private. No press coverage and no dirt spread around. I
have had occasion to do this twice with
customers whom I considered unreasonable
and was very satisfied with the outcome on both occasions.
Customers are NOT always right! For sure.
written by admin, July 16, 2009
Catherine M. Butchart
Buchards Jewelers, Inc.
written by Michael Miller, July 16, 2009
written by John Thompson, July 16, 2009
Communication is the key here. The two sides need common ground. The jeweler and the client first need to agree that they have a dispute, then put their heads together and settle on a course of action for resolution. It is possible to remain friendly in this situation and work together towards a settlement. The jeweler needs to impress on his client that his reputation is important to him, as well as preserving the relationships with every one of his clients. The jeweler needs to state to his client that he wants him to be happy with his purchase.
Only one lab should be used to grade this diamond. GIA is the oldest and most well respected gem lab in the world, but no lab is infallible. I suggest submitting the diamond to GIA again for another anonymous report (via an unrelated third party) and make an advance agreement with the client regarding resolution based on the new report.
1. if the new report comes back "D" color then the client keeps the diamond.
2. if the diamond comes back other than "D" color, then the client can either return the diamond for a full refund, or the seller will adjust the selling price to reflect the new grade.
However, I suspect that this client secretly wants to keep the GIA "D" color diamond at a $3,000 discount. In that case you will never be able to salvage any business relationship.
written by Colleen Boyle, July 16, 2009
GIA is the standard in the industry, but this industry is subjective and no lab is infallible.
The offer to resend the diamond to GIA for a second certification report with the agreement to adjust the sale if needed pending the outcome of the new GIA report is the most fair offer.
I also agree that the customer probably wants the origional diamond for less money regardless the outcome of the recert.
With the big box mall chain jewelry stores doing anything to get the sale from the next store we have created an atmosphere where the customer feels that if they make enough noise they will get what they want.
I have personally dealt with customers that feel an independant Jeweler will not put up a fight and will give in to save money and reputation because they do not have the resources a large chain has.
The Gem Exchange is being very transparent with the customer and has offered a full refund on an altered diamond. More than most jewelers would do in this situation.
written by Susan Russell, July 16, 2009
written by Jake Joseph, July 16, 2009
Second, I've come across this once before where the GIA report was in question, in particular the VS2 grade. The other party said it had flaws that were putting the durability of the diamond in danger. We suspected this was a setup by the other party to get a sale. It turned out our suspicion was correct. We told our customer to get the statement in writing on their letterhead and they immediately backed down from the claim. Remember, some people are very crafty in the ways they try to get business. They sold the guy a mounting, why wouldn't they try for the diamond?
The GIA report is still very important and it is the supreme court in diamond grading, they train us after all. Anyone that tries to downplay the importance of the GIA accuracy usually sells EGL, uncertified and poor makes.
written by Jake Joseph, July 16, 2009
written by Joe Cheslock, July 16, 2009
Finally, if it comes back as a "D" a second time, the customer either accepts that or returns it. If it comes back as an "F", the supplier should make good either through that previously mentioned discount or by supplying another diamond that is a "D", at the customer's choice. Either way, Gem Exchange should have never let it get to the "attorney" stage!
written by Michel Gutman, July 16, 2009
written by Alex Weil, July 16, 2009
interesting and informative stuff lady's and gentlemen.
But boy I feel like offering the customer $3,000 more than he paid for it to buy this diamond from him.
Then I have the diamond AND the story that goes with it !!!!
Who's with me on the purchase???
written by Dominick, July 16, 2009
written by ERIK MAUTER, July 16, 2009
written by Sami, July 16, 2009
First and foremost I dictate what the prices for the jewelry purchased in my store is. You do not! It should end at that. I have sold you 'x' item accompanied with 'y' certificate for 'z' price.
You can have the stone or the money but not a little of both at my expense.
Second, When the stone left your sight for a full TWO DAYS at a random jeweler that you just met, how do you know your original stone was sent back to you.
To many variables come to mind in this situation for it to be resolved fairly... Truthfully, I would only do a full refund only after the the stone has been verified to match the original report.
written by Sami, July 16, 2009
While you're at it file a counter suit for damages.
Once the unreasonable customer has to pony up money for a defense lawyer he may walk away. :lol:
written by Dave Phelps, July 17, 2009
Terry's first error was in trusting a certificate and not independently verifying the grade of D. I assume this as he explained variations in grading but never stood behind the D grade. The difference between a G and H may be subtle, but a D is pretty easy to verify by anyone that has any training and a decent light source. If he saw any color at all, he should have told Jack at the time of the sale that the cert was probably in error, but the error was in Jack's favor as the price reflects the lower grade of F. If there was no color, he should have done exactly as he did, right up until he made his second mistake.
Terry's second big error was having his attorney send an email. As a businessman, the last thing in the world I want is lawyer involvement in customer relations. As a customer, that would have sent my blood boiling. The war is on, and it was Terry that escalated it into a shooting war.
Terry should have restated his return policy, kept his attorney out of it, and left the ball in Jack's court. If Jack then went to his attorney, then it goes to court. Terry should never back down from his position, assuming the diamond he had sold really was a D (which he would have known if he had looked at it first). If it wasn't and he sold it as a D anyway, he deserves what he gets, whether he knew the true color grade or not. In that case he should probably give Jack the $5000 before it turns into ten grand and a prime-time expose' on the local news. If it was an F, and the GIA said it was a D, he can then try to recover his losses by bringing suit against the GIA (good luck with that, Terry).
Disputes such as this do damage our industry, but I think most of the damage is self-inflicted. I used to have great faith in the GIA, but after the recent scandals and having seen more than a few misgraded diamonds, I think we do ourselves and our clients a great disservice by relying on certs to the extent we often do. I never trust a cert, regardless of who did it. I always grade stones myself, and then show the customer my grading and explain any differences (which is almost as often as not, unfortunately). To do anything else is not serving the client, in my opinion, and would open me up to just this kind of problem. This is one of the only real advantages we in the brick-and-mortar world have over our Internet competition, and is why most of our customers come to us in the first place.
written by Harvey, July 17, 2009
You may recall a little while back, there were some unscrupulous diamond dealers that had “special connections” with the GIA. THEIR merchandise was graded mysteriously better than more honorable dealers’. That could be the case here. You need to be very careful who you deal with.
The alternatives are to deal with legitimate, honest people and companies, or you better double check each and every diamond – even those with GIA certificates – to determine that it is what it says it is.
written by Alex Weil, July 17, 2009
None of the labs we work with GUARANTEE the accuracy of their work. They all make that very plain.
Therefore none of us jewelers/diamond dealers,experts, etc. are in a position to guarantee their own grading. We are dealing with opinions.
Unfortunately sometimes the consumer, even after knowing this, is unwilling to accept this fact and insists on guarantees.
As I see it the only guarantee that we are in a position to offer is a money back one.
Which is exactly what Terry offered.
written by Alex Weil, July 18, 2009
That if the diamond was laser inscribed before it was graded by a different lab, it is possible that the inscription has altered the color of the diamond.
written by Dave Phelps, July 19, 2009
And that is where Terry really failed and the whole thing went south. He assumed a report was a certificate, and worse, let Jack think so too.
Which brings me to another thought. Neil Beaty stated in this thread that the GIA does not certify diamonds. This is absolutely true. According to Webster's dictionary, a certificate is "a document containing a certified statement, especially as to the truth of something".
A Diamond Grading Report is not a certificate, it's an opinion, even though we all call it a certificate. That being said, are customers wrong in expecting what is commonly called a diamond "certificate" to be an accurate certification "as to the truth" of a specific diamond's characteristics? From the point of view of the general public, if a diamond has a certificate, how can an evaluation of it's characteristics and quality not be certified to be accurate, by the very definition of the words? Can we really blame them when we ourselves call a statement of opinion a "certificate"?
Especially when labs like the EGL use the words "Diamond Certificate" in very bold print over "Report issued by: EGL" with a very official looking stamp to the left of the heading. Read the fine print at the bottom and you'll find that it's no certificate at all, just an opinion that they don't even have the courage to stand behind if they are called on it. Not to mention the inaccuracies associated with an EGL "certificate". I have yet to see one that has an accurate color grade.
Diamond grading labs like the EGL using words like "Diamond Certificate" in the heading of their reports and then consistently over-grading is misleading and in my opinion, downright deceptive. We should do what we can to stop such practices, like not buying or selling stones with an EGL "Diamond Certificate". That is where the true damage to our industy's image comes from and we don't need to help damage it further.
If the diamond industry wants to solve this problem, it (we) needs to educate the public as to the difference. This starts by not calling a Diamond Grading Report a "Certificate". I'll start today. Our industry needs to present a single, unified front to labs like the EGL, and demand that they either stop using deceptive terms like "Diamond Certificate" or that they get with the program and actually certify truly accurate evaluations and be willing to stand by them, in a court of law if need be.
Sorry to go off topic and for being so long winded.
Dave
written by Dave Phelps, July 19, 2009
Dave
written by Shawn Przeclawski, July 21, 2009
written by Danelle, August 14, 2009
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This customer is not reasonable and yes, I think this dispute does damage in the industry. Also grading labs hurt everyone as the GIA is not perfect.