Bold new styles, retailers' picks.

While nobody really wants to get mired in red tape or baffled by red herrings, sometimes it’s great to be caught red-handed. Case in point: Alfex’s Big Line watch with its distinctive three-dimensional lipstick-red dial. While many women’s watches seem most suited to the red carpet, the sporty, oversized Big Line is an everyday watch that just happens to have the upper hand in its design. Created in collaboration with designer Ivo Vaz, the Big Line has a distinguishing characteristic: Its hands travel under hour markers made of transparent sapphire glass. A favorite with industrial and graphic designers, the Lugano, Switzerland-based Alfex has become known for its design ingenuity. The brand boasts nine Red Dot Awards in design from the Design Zentrum Nordrhein Westfalen, which recognizes international design innovation (other winners include Apple’s iPad, Rolls Royce and Dyson’s air multiplier fan) and four Good Design awards chosen annually by the Chicago Athenaeum Museum of Architecture and Design. In fact, the original all-black version Big Line watch was a recipient of both awards. For blue-blooded types, there is also a version in navy.


[h2]AlfexBig Line 5624[/h2]

MSRP: $950
(800) 827-7590

[li]Red carbon fiber dial with sapphire glass indices[/li]
[li]Superluminova luminescence on hands and markers[/li]
[li]100 m water resistance[/li]
[li]High-tech carbon fiber fabric strap[/li]
[li]Swiss-made precision quartz movement[/li]
[li]Anti-reflective sapphire crystal[/li]
[li]44-mm “boyfriend”-sized stainless steel case[/li]

Diamonds & Dials, New York, NY

Situated near Herald Square, Diamonds & Dials is like your neighborhood retail jeweler at the crossroads of one of the busiest shopping streets in the world.

“I expect fourth quarter sales will continue the trend toward mid-priced watches that are positioned to offer luxury customers great alternatives in this slow economic recovery. Mid-priced brands have been offering amazing functions, beautiful casework and exceptional value.”


[h2]HAMILTON KHAKI X-MACH H76686735[/h2]
“This latest addition to the X-MACH series combines a high-tech look with unique functions such as a Mach speed indicator, calibrated air speed and pressure altitude.”
MSRP: $1,945
(800) 234-846




“A lot of look for the price: sharp, elegant and a perfect proportion of contemporary and classic feel.”

MSRP: $2,850
(800) 897-9477


“This handsome chrono, which commemorates President Obama’s inauguration, allows the consumer to own a piece of history.” 

MSRP: $350
(877) 547-4438

[span class=note]This story is from the September 2010 edition of INSTORE[/span]



Your text...