[h2]Catch a Lift[/h2]

I bought all the books from Life Lift (January INSTORE) and have started reading!

Thom Duma Fine Jewelers, Warren, OH

 [h3]Peer to Peer Help[/h3]
There is power in belonging to a jewelers group. I did not anticipate how many new Pandora bracelets we would sell, so we were going to run out three days before Christmas. I reached out to people I knew from our group, CBG, and two jewelers had excess stock they could loan me. They saved us — I was awake at night thinking, what am I going to do? Who can I call? My fellow jewelers were there for us. — Beth Guntzviller; Miners North Jewelers, Traverse City, MI

[h3]Share, Share Alike[/h3]
My son walked out and got the mail today. There was the January issue of INSTORE. The fight was on to see who got to look at it first. Needless to say, we don’t share well! — Kari Akers; Akers Diamond Galleria, Topeka, KS

[h3]Jewelers Unite[/h3]
The death of DPS.org comes with mixed feelings. They helped to unify our industry —  from training to advertising, to product suggestions. How might we unify once again? Or is it a thing of the past, and there is something new and different coming? We must be creative with the future and be united in our efforts; we cannot do it alone. — Doug Meadows; David Douglas Diamonds & Jewelry, Marietta, GA

[h3]Never Stop[/h3]
Marketing is so important. Many think when business is down, they cut their advertising budget. A famous furniture guy here in town says when business is down, he advertises more. That is how I can tell how  business is doing. I have not seen a tremendous amount lately, but he never stops. — Amber Gustafson; Amber’s Designs, Katy, TX

[h3]Invest in Training[/h3]
The industry is changing ever quicker, and we as jewelers must learn to adapt to that change. We can’t do business as we once did — don’t expect to hang out your shingle and open your doors on Monday thinking you’ll be rich by Friday! Take time to invest in the training and upgrading of yourself and your staff! — Bill Warren; The Gold Mine, Hudson, NC

[h3]Gold Linings[/h3]
My sales were way down in December. I think the high price of gold scared a lot of people away from buying jewelry this Christmas. Now, in saying that, I have never purchased so much jewelry, ie: “Cash for Gold,” in December than ever before. There were certainly many desperate people out there that really needed cash to purchase Christmas presents. I actually had people remove the jewelry they were wearing and sold it right off their necks and fingers. Talk about sad situations. I tried to be compassionate, but business is business. — Phil Pancer; Ring Leader Fine Jewellers, Pickering, ON, Canada

[h3]Shutter Bugged[/h3]
I was disappointed in your coverage of cameras (Category Focus, January, page 70). It’s an important up-and-coming topic that was glossed over. — Don Delano; JL Jewelers, Tampa, FL

[h3]Why We Give[/h3]
In David Brown’s article Live Within Your Means (January, page 84) he states that all business expenses should be incurred for only three reasons: 1) they make you money; 2) they save you money; and 3) because the law says you must.  Well, I’m just sorry, but I think jewelers as a whole are better than that.  Where exactly does he include the expense of charitable giving?  I don’t mean some large store event that benefits a charity.  I mean the small things that jewelers do all the time, like giving to the Jewelers for Children, donating to the Red Cross during national disasters, or smaller local charities, art programs, etc. that are in need. Is it possible that some of this comes back to make us money? Sure. But it certainly isn’t why I give, and I don’t think it’s why most jewelers give to many of the charities they do. I think Brown’s statement is a sorry comment on how he feels business needs to be conducted.  And by the way, sometimes, as a working bench jeweler, I buy tools just because they are fun and gemstones just because they are so great to look at myself.  If we aren’t making enough money to occasionally enjoy ourselves, then we should probably be looking to get out of the business. — Daniel R. Spirer; Daniel R. Spirer Jewelers, Cambridge, MA

[h3]Tear Jerker[/h3]
Does anyone else cry on the way home from work on Christmas Eve? I was surprised to hear that two of my male salespeople have in the past ... and I do too ! — Allison Love; Allison Love’s Fine Jewelry, Rock Hill, SC

[h3]Just Two Words[/h3]
Online reviews: You have no idea how important these are now! — Larry minden; summerlin jewelers, Las Vegas, NV

[h3]And on a Happy Note[/h3]
What a great business to be in. It has been trying, but it is still a happy business creating memories for our customers. — L. Emil Girardin; Girardin Jewelers, Valdosta, GA

[span class=note]This story is from the February 2011 edition of INSTORE[/span]


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