[h3]LOVE FOR SALE[/h3]
AN OUT-OF-WORK newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go home and practice his pitch on his wife. The next morning, the manager asked the novice how he made out. “Well,” the man began, “I did what you said, and after I finished, I asked her if she would buy the ring from me. She said ‘Yes.’ Then I asked her why. She replied, ‘Because I love you.”

[componentheading] About our Jokers [/componentheading]

“When you sell diamonds, you become a friend, a confidant, even a psychologist!” says MJ Chanski, manager of Hannoush Jewelers in Rutland, VT. Chanski has bachelor’s degrees in professional writing and publications and in management, but she claims that neither has taught her as much as 12 years in the hospitality industry did. “The ability to read your customers and anticipate their needs in the first few moments is nothing you can learn in a book.” In her spare time, she takes GIA courses online, loves her boyfriend, Bob, and takes care her “children,” a boxer named Vito and an American bulldog named Ellie Mae.

[span class=note]This story originally appeared in the September 2011 edition of INSTORE. [/span]