New Arrivals: Fashion Jewelery

BY INSTORE TEAM

Published in the March 2012 issue

Under $200



EMILY KEIFER ON FASHION JEWELRY

What do you like most about working with fashion materials?

“I reach a wider audience, and more women are able to find my designs accessibly priced.”

What attracts customers to your fashion jewelry?

“My fashion jewelry, while a bit larger, bolder and more of a statement, tends also be simple, wearable for every day, and that makes it easier to gift as well.”


$200-$450



MELINDA MARIA ON FASHION JEWELRY

What do you like most about working with fashion materials?

“The possibilities of designs are limitless and you don’t break the consumer’s bank account when you create beautiful statement pieces.”

Do you have more options when you are using non-precious materials?

“There are way more non-precious metals to chose from, and it allows for a lot of creativity. I am going to be working a lot with resin for my spring 2013.”

Over $450

KARA ACKERMAN ON FASHION JEWELRY

What do you like most about working with fashion materials?

“The ability to be more unconventional and in some ways more artistic with what is typically known as my classic design aesthetic.”

Do you have more options when you are using non-precious materials?

“Yes. I’m able to create designs that are multi-functional, but still cost-effective. One of my favorite pieces is a chain necklace connected by a ribbon. In the summer, I’ll wrap the ribbon into a bracelet. That’s much more complicated when using precious materials.”

What attracts customers to your fashion jewelry?

“Excellent quality. Just because the materials are more affordable, the craftsmanship still has to be on par with fine jewelry.”


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