Handing out a gift — or a bag full of gifts — with the purchase of bridal jewelry can be a great way to built long-term relationships with customers and keep your brand top of mind.
But what kinds of gifts should you hand out?
Members of our Brain Squad recently shared their creative ideas.
Jill Keith of Enchanted Jewelry in Danielson, CT, gives newlyweds a kind of silicone send-off.
"Currently for a couple's honeymoon I'm offering a set of complimentary silicone #ToughLoveRings to those who purchase their wedding bands from Enchanted Jewelry," she wrote. "These can also be worn during activities such as recreation and exercise."
Denise Oros of Linnea Jewelers in La Grange, IL, meanwhile, provides certain "standard amenities" with bridal purchases, including fine boxes or suede pouches, free sizing should the customer's "guesstimate" be off, and an appraisal folder. A "bride bag" with the jewelry purchase contains the store's private-label ring cleaner and polishing cloth, a nail file, a nail buff and a mini bottle of cuticle oil.
The store also acknowledges the fact that the couple may need to hand out some gifts themselves.
"If the bride and groom purchased all of their rings with us we provide a small box containing three sets of sterling silver stud pearl earrings for all those last minute thank you gifts you need," Oros wrote. "Always, always well received and talked about by families who come in to share pictures!"
Mary Jo Chanski of Hannoush Jewelers in Rutland, VT, works with another area business to provide a different sort of gift.
"In the last few years we have partnered with The Red Clover Inn ... with the sale of an engagement ring, the couple receives a one night stay and breakfast," she wrote. "This way they get to see the inn and its wedding facilities. If they do book their wedding there, they also receive $100 gift certificate towards their event."
Hopefully you'll find some inspiration in these gift ideas. Remember to give generously — it tends to come back to you later, and then some!
This article is an online extra for INSTORE Online.
What's the Brain Squad?
If you're the owner or top manager of a U.S. jewelry business serving the public, you're invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
Aging Merchandise? What a Perfect Time for an Anniversary Sale!
How Wilkerson helped this iconic jeweler get its mojo back.
Latest Know How Stories
- When An Unhappy Support Staffer Releases Confidential Pay Rates, A Retailer Is Dumbfounded. What Would You Do?
- What One Jeweler Learned About Trying to Do Everything Herself
- This Simple Trick Can Help You Sell Ideas to Your Team Easily
- This Simple Trick Can Defuse Angry Clients Or Employees
- Here's What to Say When A Customer Tries to Negotiate Or Make Unreasonable Demands