For a really impressive Christmas cookie, how about one containing a gem inside? A British online retailer,, did this last year with 3-carat diamonds (price tag for the set: 995,000 pounds), but we think less precious gems (garnets, topaz, amethyst or even aquamarines) could work just as well. Gather up all those loose stones you’ve got in a jar in the shop and order your own custom-made store-branded cookies. Sell them in sets of 12.

This article originally appeared in the October 2017 edition of INSTORE.


A Worry-Free Way to Close Shop

Ron Pierro, owner of Pierro's Jewelers in Brandenton, Florida, chose Wilkerson to run his going out of business sale. From marketing to on-site sale management, Wilkerson did it all--giving Ron the kind of closure that only comes from trusting the best. Wilkerson.


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