(PRESS RELEASE) BOULDER, CO — Todd Reed Jewelry announced the launch of its Forged Your Own Way bridal set giveaway. The one month digital campaign is set to launch on February 14th/Valentine’s Day and will ask Millennials to submit an up to a 90 second video detailing how they are forging their own way in life and love. The winning video will be selected and announced at the top of April, with the winner receiving a complimentary set of wedding bands.
Instructions for video submission and general contents rules can be found on the Todd Reed website, Facebook, and Instagram pages.
Says CEO/Designer Todd Reed, “I want to show younger generations that they can have something unique and inexpensive made with reclaimed and recycled materials. They shouldn’t have to choose between their personal values and having an enduring symbol of commitment.”
For the past 25 years, Todd Reed has established himself as a pioneer in the heritage luxury market. Upending a traditional industry with his use of raw stones and reclaimed material, he is uniquely poised to build a strong bridge to reluctant millennial consumers who have perplexed the jewelry market with their lack of purchases in the engagement and bridal category.
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