I was pretty blown away when I read how incredible this event was, especially considering the store (which is located in Vidor, TX) is only five years old. Cook invited 275 of her top customers, of which 150 showed up (great turnout!). Here's what they experienced:
Diamonds:
- a new in-house line of black diamond jewelry called "Story"
- a $100,000 diamond necklace for customers to try on and have their pictures made in
- a diamond bracelet giveaway
- a Gabriel & Co. trunk show
Desserts:
- a cake made entirely of edible jewelry, sculpted by a professional cake sculptor
- diamond-shaped chocolates from Antwerp, Belgium
- Belgian waffles served by a celebrity chef
- French coffee bar with diamond-shaped sugar cubes
Free stuff:
- Gabriel necklace
- pearl charm
- t-shirt reading "Diamonds Are a Girl's Best Friend" that entitled the wearer to 10% off purchase before Christmas
- bamboo pen with store logo
- a chance to win a necklace from Waxing Poetic
Folks, that sounds like fun. Apparently, Cook's customers agreed, and it gave the store incredible momentum heading into the holiday season (which the store cleverly capitalized on by offering a different deal each day for 12 days leading up to Christmas).
How do your events compare?
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