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04 May
Friday, 04 May 2012 04:48

Advertising: Something to Ponder

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A thought, contributed by a reader, which we really can’t improve on: Why is it ...

A man wakes up in the morning after sleeping on an advertised bed, in advertised pajamas. He will bathe in an advertised tub, wash with advertised soap, shave with an advertised razor, eat a breakfast of advertised cereal, juice and toast (warmed in an advertised toaster ), put on advertised clothing and glance at his advertised watch.

He will ride to work in an advertised car, sit at an advertised desk, work on an advertised computer and write with an advertised pen.

Yet this man hesitates to advertise, saying that advertising does not pay. Finally when his unadvertised business goes under he will advertise it for sale.

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Last modified on Friday, 04 May 2012 04:50
Chris Burslem

Chris Burslem is the group managing editor of INSTORE. He loves it when good ideas triumph.