Have you begged? Told sad stories? Plastered "like" buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?
If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.
Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments.
Upshot: It's almost as hard to earn people's "like" as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: "Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome."
Do that, and again quoting Oatmeal, "I would click the like button so hard Facebook's servers would poop their pants".
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