After an encouraging start , independent jewelers are reporting that the 2013 holiday season has chilled along with the weather in the last week. More store owners are saying their average ticket is down compared to last year, more are seeing fewer customers in their store compared to 2013 and more are describing this holiday season as either “dismal” (7% versus 4% last week) or “disappointing” (26% compared with 24% last week).
I was in high school when Nelson Mandela was finally released from Victor Verster prison in South Africa in 1990, and still in college when he won the Nobel Peace Prize in 1993 and then the South African presidency in 1994. I remember being struck by his wide grin, kind eyes, and steely resolve. It was obvious to me then that this was a great man, but only experience and living life can help a person fully understand monumental achievement, and I understand today that few have achieved as much as Mandela, especially in the cause of human rights.
The folks at Pugh’s Diamond Jewelers in Zanesville, OH, got in touch this week to let us know about their latest holiday ad campaign. After their 2012 campaign that borrowed from Dr. Suess’ How the Grinch Stole Christmas and invited customers to “Pughville” for the holiday kick-off, we were wondering how they might top it.
In contrast to the disappointing start to the holidays reported by most retailers, independent jewelers appear to have enjoyed a surprisingly solid opening weekend, according to our first 2013 Holiday Season Brain Squad survey.