Eileen McClelland is the managing editor at INSTORE Magazine.
I spoke with Adrienne Fay, director of marketing and advertising for Borsheims Fine Jewelry and Gifts in Omaha, NE, this week, about the new Borsheims Boutique, which opened Nov. 15 at the newly revamped Nebraska Crossing Outlets, a $112 million, 350,000 square foot, open-air shopping center.
Three things occurred to me today while I was thinking about a blog topic:
- Can it possibly be November? I think the time change brought that fact home to me.
As you prepare for the holiday shopping season, Jewelers unBLOCKed™ insurance company suggests taking the following measures to stay safe:
CLEVELAND, OH -- The third annual Trollbeads Academy was a hit in Cleveland, OH, last week, as dozens of retailers from throughout the region – sporting myriad varieties and combinations of beads on bracelets, bangles, leather cords and necklaces – gathered to learn more about the brand’s origins in Denmark, and how best to market and sell the hand made jewelry.
Kevin Reilly of Platinum Guild International urged jewelers to take back the wedding budget while maximizing their profitability, during the Stuller Bridge conference in Lafayette, LA last week.
I was lucky enough to attend Stuller’s last Bridge conference of the season in Lafayette, LA, this week. If you haven’t yet had the opportunity, Bridge will be back in the spring of 2014. (The schedule is still being fine-tuned, but for more information, visit: www.stuller.com/bridge)
David Bellman, owner of Bellman’s in Manchester, NH, says that while cleaning customers’ jewelry over 32 years in the jewelry business, he often has been amazed and revolted at how dirty that jewelry can get.
These tips are pulled from Smart Manager columns that have appeared within the past two years in INSTORE. Please contact me (Eileen@smartworkmedia) if you know a Smart Manager you’d like to see profiled.
Carrie Volp , a loss-prevention specialist with Jewelers Mutual Insurance Co., advised jewelers on what to do about casing in a recent webinar titled “You’re Being Watched.” Most crimes against jewelers are preceded by some level of casing or surveillance. Remember, if something just doesn’t seem right, it’s likely not. Consider hiring an off-duty uniformed guard, particularly during trunk shows, special events or busy times of the day or the year.
Merchandising consultant Sally Furrer focused on adding spice to your inventory assortment in her presentation called “Jewelry Trends: Must-Haves for the Holidays,” one of a series of seminars offered by the Edge Retail Academy on Friday, the conference day leading up to the SMART SHOW DALLAS Aug. 24-26.