Headlines

Bucherer Reopens Las Vegas Flagship

Store’s makeover reflects watchmaker’s melding with Tourneau brand.

Published

11 months ago

June 8, 2023

INSTORE Staff

PHOTOGRAPHY: Courtesy of Bucherer

Bucherer is reopening its flagship boutique in The Forum Shops At Caesars in Las Vegas this month. Following more than a year-and-a-half of renovations and a complete redesign, the updated Tourneau|Bucherer space will offer watches, fine jewelry and art.

Since its purchase of American brand Tourneau in 2018, Swiss brand Bucherer has been working to blend the two. An integral part of that effort, the Bucherer 1888 TimeDome store – named in homage to the boutique’s domed ceiling – has two floors, a sweeping double staircase, and a curved dome in the center ceiling of the store.

Comprised of 18,848 square feet, the space is larger than the previous TimeDome (which made the Guinness Book of Records in 2005 as the largest retail watch store in the world) by ,000 square feet and is even larger than the brand’s New York flagship TimeMachine store by close to 500 square feet.

The store’s first floor includes a space dedicated to Rolex that includes a signature green on one wall, dark wood and special accents. It also offers Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega and Tudor timepieces.

The second floor of the TimeDome houses Bucherer Fine Jewellery along with merchandise from such brands as Chanel, Messika, and Rahaminov.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship West Coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career,” says Ira Melnitsky, CEO of Tourneau LLC and President of Bucherer USA. “We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces and of impressive art. We hope our clients enjoy the experience.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”