Connect with us

Line Time: Now That You’ve Already Been Softened Up …

mm

Published

on

What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular

Line Time

Line Time: Now That You’ve Already Been Softened Up …

mm

Published

on

What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular