Want to make a customer feel important? Carry a small notebook and take notes. WHY? This approach helps you collect better customer data. It keeps you focused on listening and understanding the customers' needs. And it makes customers feel important. Those are all good things, says Jeffrey Gitomer. HOW? Keep a notebook handy. Just make sure you're able to read your handwriting afterwards. SOURCE: Jeffrey Gitomer Get more great sales advice from Jeffrey Gitomer, one of this year's "Monsters of Sales", at The SMART Jewelry Show. See Harry's keynote session "Monster of Sales: How Changing the Way You Manage Your Staff Can Double Your Sales" on Sunday, April 22, at 8:30 am.